What does delicious mean to you?
The word delicious is “a feeling, a thought, an experience that is universally known and recognized,” said Relais & Châteaux President Philippe Gombert, in an article with Hotel Business. “It is a simple word, and in a complicated hectic world, like the one we live in today, it’s a poetic invitation to share a moment of enjoyment that we propose to confidently deliver.”
Relais & Châteaux’s “Creating Delicious Journeys” is an interactive campaign that encourages user-generated content and incorporates videos created by the many Relais & Châteaux hotels and lodges around the world, showing their unique moments and stories and answering the question: What does delicious mean to you?
Talking to Hotel Business, President Philippe Gombert added, “Through the launch of this new digital campaign, our desire is to reach younger clients and to do so, we needed to increase our online visibility and offer appealing content based on our new brand promise of creating delicious journeys. With the digital space constantly changing, now is the time to showcase Relais & Châteaux as a relevant brand in the luxury travel space today to a clientele that may not be as familiar with us.”
“It’s to attract new and younger guests (in their 30s and 40s) while growing our online community by creating a digital space for all to share their ‘delicious experiences’ with Relais & Châteaux. Thanks to our new brand platform, ‘Creating Delicious Journeys,’ our members and guests can share their delicious journeys digitally all around the world using the official hashtag #deliciousjourneys.”
Take a look at Africa & the Indian Ocean’s latest Delicious Journeys video, from 20 Degres Sud in Grand Baie, Mauritius…
“At the Hotel 20 Degrés Sud – Relais & Châteaux, delicious means discovering Indian Ocean treasures. We are glad to present our delicious journey, a short movie made with passion by Mataora. #relaischateaux